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Media release

02 NOV 2017

iProspect appoints Patrick Heyer as Melbourne GM

Leading performance marketing agency, iProspect, has added further weight to its leadership team with the appointment of Patrick Heyer as General Manager for Melbourne.

With extensive performance marketing and business management experience, Patrick joins iProspect from a decade working for Neo@Ogilvy internationally and most recently as Performance Director in Ogilvy & Mather Singapore’s media planning & buying unit.

Patrick joins iProspect at a time of significant growth as the business expands to accommodate new business and organic wins, and pivots to audience and data whilst leveraging its credentials in customer acquisition, e-commerce and experience. 

Patrick’s appointment is effective immediately and sees him assume leadership of one of iProspect ANZ’s biggest markets, comprising a team of 50 digital experts and growing client base.

Speaking of the appointment, Dan Kalinski, CEO iProspect ANZ, said, “Aside from his strong credentials in performance media, we were inspired by Patrick’s leadership, vision and business acumen.  Patrick has an impressive track record with growing businesses in competitive market places, which will be a real asset as we look to take Melbourne to the next level.”

Patrick Heyer, said, “I’m incredibly passionable about fostering teams and companies with inherently innovative and positive cultures. The opportunity to join iProspect and contribute to their evolution is very exciting, and something I couldn’t pass up. I can’t wait to get stuck in.” 

With plans to evolve their data and audience proposition, and following a series of recent new business wins – including LG, Air New Zealand, Specsavers and Lenovo – iProspect is poised for a strong end to the year.

iProspect, Melbourne, General Manager, Patrick Heyer

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