dentsu aegis network dentsu aegis network

Media release

24 JUL 2017

Dentsu Mitchell and Patties Foods serving up bold campaigns for more than 10 years

Dentsu Mitchell’s momentum continues with news of their re-appointment of the Patties Foods account following a recent competitive pitch. 

Dentsu Mitchell is a long-standing partner of Patties Foods, since first winning their business over 10 years ago. 

The recent retention of the Patties Foods account reflects the quality of work being produced by Dentsu Mitchell, as well as the team’s dedication and passion for delivering communication solutions that meet the changing consumer eco-system. 

Adrian Roeling, National Managing Director, Dentsu Mitchell said, “The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions. We are thrilled to be continuing our partnership with one Australia’s most iconic brands as we help them navigate the ever-evolving consumer market.” 

Michelle O’Brien, Group Client Service Director, Dentsu Mitchell added, “Patties Foods has a fresh, new marketing and communications strategy with a particular focus on innovation, consumer engagement and category growth. We are excited by the challenges set out by the Patties Foods team, and are poised to work with our agency partners as we set about achieving Patties’ business goals.” 

Anand Surujpal, Patties Foods General Manager Marketing and Innovation, said, “More than ever consumer engagement and allegiance is our focus. We want to be where our customers are and we view being proactive on relevant media platforms – including a stronger emphasis on digital – as key to maintaining and increasing engagement.

“It’s a very exciting time for Patties Foods. With aggressive plans for growth and a focus on innovation we will be interacting with our customers in new and exciting ways,” said Surujpal. 

Encompassing some of Australia’s most loved brands, The Patties Foods portfolio includes Patties, Nanna’s, Herbert Adams and Four n’ Twenty. 

Dentsu Mitchell, Patties Foods, Campaigns, Innovative, Consumer, Media, Digital

You may also like

Media release

25 NOV 2016

Asia Pacific’s Digital Disruption

Media release

21 DEC 2016

52 reasons we’re excited in 2017.

Thought leadership

10 JAN 2017

Soap Creative's 2017 Future Predictions

Thought leadership

20 JAN 2017

Key retail trends for 2017

Media release

14 MAR 2017

WiTH Collective promotes for growth

Media release

09 OCT 2017

iProspect New Zealand Welcomes Two

Media release

21 NOV 2017

dentsu X launches in Australia

Media release

30 NOV 2017

Movember Fights for the Right to Grow