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27 MAR 2017

BWM Dentsu wins Silver Outdoor Lotus at Adfest 2017

BWM Dentsu takes out a Silver Outdoor Lotus Award at Adfest 2017 for the 'Tailor Made' campaign.

Tailor Made is a repositioning program created by BWM Dentsu for Melbourne’s Chadstone Shopping Centre in December last year, which included OOH, press, digital, radio and PR, and a unique in-store activation called the Tailor Made Store.

Brought to life through a partnership with production company, Will O’Rourke, and a team of expert stylists, the Tailor Made Store used a unique algorithm to react and transform in real time to to suit each individual visitor, offering a curated experience and a truly tailor made experience, every time.

Tanya Lunardon, Chadstone Shopping Centre Marketing Director, said the Tailor Made campaign perfectly illustrated the evolution of Chadstone into a space that offered something for everyone.

“The innovative execution of the Tailor Made campaign is a creative way to demonstrate Chadstone’s breadth and show people first-hand how qualified Chadstone is to provide a distinct and personalised experience with every visit,” she added.

Click here to read a case study on this award-winning campaign.

BWM Dentsu, Campaign, Activation, Tailor Made, Tailor Made Store, Chadstone, Silver Outdoor Lotus, Award, Adfest

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