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Media release

13 JUN 2016

Dentsu Aegis Network Expands Footprint in Australia with Acquisition of Search Factory

Dentsu Aegis Network today announces the acquisition of a majority share in digital marketing agency Search Factory. This is a strategic step in cementing iProspect’s leadership position in the country as the largest performance marketing agency, following the recent addition of Scorch in Melbourne and Sydney.

To be known as Search Factory│iProspect, the agency will become part of the existing global performance marketing agency iProspect, significantly boosting the scale and capabilities of iProspect in the Brisbane market.

Search Factory│iProspect will offer a full service digital solution, creating a new value proposition in the Brisbane market as it brings together both local and global talent and knowledge to deliver cutting edge solutions for its clients. The acquisition cements the position of iProspect as the largest performance marketing agency in Australia with more than 200 people nationally.


Dentsu Aegis Network, Search Factory, Acquisitions

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