Dentsu Aegis Network Global Innovation Awards 2016, Global Silver Creativity Award & Best Operating Model category
Together, BWM Dentsu, Haystac and Dentsu Mitchell, opened the world’s most remote pizzeria to prove that with Ristorante frozen pizza, you can enjoy a pizzeria taste no matter where you call home.
Dr.Oetker challenged the team to change the public perception around the ‘frozen pizza’, proving that any home can enjoy restaurant-quality pizza.
In response, they transformed a home into a pizzeria on Dirk Hartog Island, Western Australia – the most western point in the country. An exclusive group of 40 guests travelled from all across Australia to attend the one-night only event.
Opening night garnered both local and international attention.
The content video gained a reach of over 10.4 million and attracted an increase of 274% in organic Facebook engagement.
Since the activation, Ristorante has become the number one frozen pizza brand in Australia.