Find out about our award-winning work in 2017.
NSW Police Force ‘Not Our Way’ Campaign
Cox Inall Ridgeway
The New South Wales Police Force is the law enforcement agency of the state of New South Wales, Australia. It is a servant of the Crown, independent of Government, although a minister of the Crown has administration. [source NSW Police Force].
Undiscovered Baking Legends: Finding the nation's best bakers
Unique content marketing site targets aspirational travellers
Shifting a typically-transactional marketing experience to something more personal for global hotel brand, Starwood (now Marriott).
Helping Australians find their connection to our national military history
The Australian War Memorial honours the members of Australia’s armed forces and supporting organisations who have died, or participated in, wars involving our country.
Award-winning 'Premmie Proud' campaign for Babylove
When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it.
Geo-targeted digital out-of-home campaign for Australia Post
dentsu X and Posterscope
dentsu X and Posterscope Australia delivered a dynamic, geo-targeted digital out-of-home mapping campaign to promote Australia Post's range of parcel collection services nationally.
Sometimes advertising is a matter of life or death
ANZ Banker Desktop
Isobar was tasked with re-inventing the difficult and tedious banking experience people often face by digitizing a paper based process.
STOMS: Using data science to plan for unpredictablity
Planning media for the cold and flu season is tricky as the season peak for colds and flu can shift significantly year-on-year.
Vizeum had to develop a way to ensure media would be live when sore throats occurred.
BWM Dentsu creates 'Tailor Made' experience for Chadstone – the Fashion Capital
In December 2016, BWM Dentsu created the ‘Tailor Made Store’ – an activation and repositing program including OOH, press, digital, radio and PR – to launch Chadstone's new night-time economy.
Tegel has the meal for you
Tegel, one of New Zealand’s oldest and most loved poultry brands, appointed BC&F Dentsu for a major brand refresh.
VCTV by Vodka Cruiser
Vizeum and The Story Lab
A category-first branded content innovation, leveraging creativity and digital smarts to take the 'Facebook Live' platform into unexplored territory.
Isobar and Monash Health Design Jam
The Monash Health Design Jam is a joint initiative between Monash Health and Isobar, with the aim of starting momentum for change in health care. The initiative uses a collaborative design-led approach to solving complex problems for chronically ill teenagers.
Your time in the sun. Don’t cut it short.
‘Your time in the sun’ is a new skin cancer campaign developed by Cancer Institute NSW and Soap Creative, in collaboration with UM and Magnum & Co., to change young people’s behaviour in the sun.
The World’s Most Remote Pizzeria
BWM Dentsu, Haystac, Dentsu Mitchell
Together, BWM Dentsu, Haystac and Dentsu Mitchell, opened the world’s most remote pizzeria to prove that with Ristorante frozen pizza, you can enjoy a pizzeria taste no matter where you call home.
Helping Babies Breathe
The Federal Government Department of Health needed to find a smarter way to communicate with pregnant smokers in order to foster behavioural change.
Columbus foster a safer summer with global first
Columbus, dentsu X, Amnet
In 2015, the Country Fire Authority (CFA) of Australia tasked dentsu X and Columbus with the challenge of ensuring Victorians and travellers were fully prepared for the risks associated with bushfires and grassfires.
Cadbury Picnic and Tinder: An unexpected new relationship
After five long years of radio silence, Cadbury Picnic had slipped off the radar and out of the consideration set of younger chocolate bar consumers. It had been too long between drinks, and millennials had well and truly dropped our name off the door list.
UMOOD – a neurological shopping experience at UNIQLO
How could we raise brand awareness while reinforcing UNIQLO as a global fashion innovator?
Pretty Shady fighting skin cancer one summer at a time
Australia has the highest rate of skin cancer in the world. Skin cancer is also the most common cancer affecting young Australians. But even though young Australians are aware of the danger, their behaviour in the sun remains unsafe.
Launch'n Qantas Assure with Christopher Walken
Qantas Assure is a world-first that combines wearable tech with health insurance to reward Australians with Qantas Frequent Flyer points for being active, and staying healthy every day. In January 2016, we had the pleasure of helping Qantas Frequent Flyer launch it.
‘If I Ran Woolies’ Initiative
Woolworth is one of Australia’s largest and most iconic retail groups, and one of Carat’s largest Australian clients.
Now in its second year running, ‘If I Ran Woolies’ is an initiative designed by Carat to foster collaboration among the Woolies team, and strengthen the partnership with Woolies, with the ultimate prospect of the strongest ideas being implemented.
Patties promotes birthday with programmatic
Posterscope, Dentsu Mitchell, Amnet
Patties Foods, one of Australia’s best-known food manufacturing brands, was planning a $50k in 50 Days promotion for its customers to celebrate its 50th birthday. To maximise the return on this investment, Patties needed an advertising campaign that reached its target audience effectively, and at a time and a place where it could have maximum influence.
Virtual reality keeping Brisbane cool in winter
Over the past 5 years Brisbane has been quietly maturing into a world-class metropolis, yet it is often overlooked by Sydneysiders and Melburnians on the hunt for a short winter getaway.
Air New Zealand’s “Fantastical Journey” Safety Video