07 DEC 2017
Vodka Cruiser launches second VCTV series with The Story Lab
Following the significant success of VCTV by Vodka Cruiser in 2016, Asahi Premium Beverages, The Story Lab and Vizeum have teamed up again for a second season of their award-winning, category-first and globally recognised Facebook show.
The six-part talk show, broadcast exclusively on Facebook and created for Vodka Cruiser, has again been directed and developed by The Story Lab and Vizeum with a view of driving brand exposure, consideration and sales amongst their millennial audience.
The show is designed to create a two-way conversation with Vodka Cruisers core audience through creating meaningful content which interests them.
Featuring influencers and bloggers, Lisa Clark and Jake Rich, as hosts for the new season, each of the six weekly episodes will explore topics – including romance, connectedness and individuality – alongside a line-up of topical influencers such as Art Simone, DJ Tigerlily and Jayden Rodrigues.
Inspired by the familiar TV format but, designed for the millennial audience, episodes are designed to be viewed through social media thus short, snappy and in two distinct parts for ease of viewing and sharing.
Working closely with Vizeum on strategy and distribution, The Story Lab has designed content for targeted social amplification on Facebook, Instagram and Instagram Stories, Snapchat and YouTube, as well as the hosts’ and guests’ owned channels.
Jules Lau, Group Strategy Director at The Story Lab said, “Hot off the heels of VCTV for Vodka Cruiser Season 1, we’ve been extremely excited to reunite with Asahi Premium Beverages and Vizeum for a second season. Our combination of strong creative and content planning smarts has created a best-in-class branded entertainment format that’s made for the Vodka Cruiser audience just in time for summer.”
Michael Edmonds, General Manager Marketing at Asahi Premium Beverages said, “We are thrilled with VCTV Season 2 and the evolved offering created by The Storylab building on last year’s success. The team have really captured what our audience want to see and created a slick and visually appealing campaign for the Vodka Cruiser brand.”
In 2017, VCTV has collected six industry awards, including notably two Effie’s awards, for Season 1 by Vodka Cruiser for Asahi Premium Beverages.
VCTV by Vodka Cruiser Season 2 began airing exclusively available on Vodka Cruiser’s Facebook page on 8th November, with the final episode airing on 13th December.
The Story Lab
Senior Producer – Sarah-Jane Sands
Group Strategy Director – Jules Lau
Creative Director – Rose Damon
Senior Account Manager – Ayesha Islam
Content Strategist – Amelia Hodgson-Berry
Art Director – Clalla Morishita
Video Editor – Tim Melville
Client Brand – Asahi Premium Beverages
GM of Marketing – Michael Edmonds
Group Marketing Manager – Virginia Woodger
Senior Brand Manager (Light RTD) – Rachel Veltman
Senior Brand Manager (Spirits) – Stacey Lowther
Media Agency – Vizeum Australia
Lee Foster – Communications Planning Director
Kelly Dienaar – Client Services Director
Ashley Crosby – Business Manager
Tom MacKenzie – Social Specialist
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