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Media release

05 DEC 2017

dentsu X promotes Michelle Nagle to Head of Government Strategy

dentsu X today announces the promotion of Michelle Nagle to the role of Head of Government Strategy, effective immediately. 

Michelle joined Dentsu Aegis Network in 2016 as Strategy Director for Government. In her new role, Michelle will assume responsibility for the strategic direction across Government campaigns in Canberra for dentsu X. 

The promotion comes in preparation for Eaon Pritchard’s departure at the end of the year. 

Speaking of Michelle’s appointment, Penny Davy-Whyte, General Manager, dentsu X Canberra, says: “We’re delighted that Michelle has accepted the role as Head of Government Strategy. As a dedicated and proven performer in our business, under Michelle’s leadership I’m confident the team will maintain its reputation for delivering the highest quality, strategic communication solutions”. 

“We would also like to thank Eaon Pritchard for his contribution during the last 18 months, and wish him well with future endeavours.” 

Michelle Nagle, Head of Government Strategy, dentsu X, adds: “It’s a very exciting time to be stepping into this new role. I’m thrilled to have been given the opportunity to combine my passions for marketing science to continue helping the Government connect with individuals and communities.” 

The news follows the recent launch of dentsu X in Australia. Formerly known as Dentsu Mitchell, and in alignment with its global sister agencies, dentsu X’s launch into the Australian market follows the rebrand of the Group’s media specialist, Dentsu Media, earlier this year.

dentsu X’s ethos, “Experience Beyond Exposure”, relays the brand’s strong belief that personalised marketing solutions and relevant experiences are key for brands to attract, acquire, convert and retain customers and meet their rapidly changing demands. 

Appointments, dentsu X, Government, Strategy

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