16 MAR 2017
Train like a Power Ranger with Roadshow Films’ new AR experience
Isobar, in collaboration with Roadshow, has launched #RangerTraining – an exciting new augmented reality (AR) activation in anticipation of the new Saban’s Power Rangers film, in cinemas March 23.
Conceived by Roadshow and Isobar, and with the help of visual effects company Airbag and activation partners Republic Events and MKTG, the AR activation can be experienced in Sydney and Brisbane in the lead up to the film.
In its first iteration, this stylised open-world portable movie studio transports you to the Power Rangers world. #RangerTraining places you in a 3D training simulation where you battle it out against rock monsters, collect the Ranger coins and unleash the zords.
Dave Budge, Executive Creative Director at Isobar, said: “This campaign demonstrates one of the great benefits of digital out-of-home – right time, right place.”
“This reboot isn’t the Power Rangers you think you know, and we needed to show that. So we created an opportunity that allows fans to see if they have what it takes to be on the team.”
Drawing on key aspects of the Power Rangers’ story, this immersive AR experience started in Melbourne Central (VIC) over the weekend from March 10 – 12, before heading to Macquarie Centre (NSW) over the next few days March 15 – 18, and finally Pacific Fair (QLD) March 21 – 23.
Once inside, players see themselves in the Power Rangers world and play along on the internal screen setup. While putting their skills to the test, the public can peek inside via the external screen configuration.
To be able to capture every rock and bump in the landscape, the environment is flooded by short bursts of infrared light with over 200,000 measure points captured by the infrared camera. This data is then used to create a 3D model that informs the virtual environment. Once inside, the user experiences all the tangibility of real-life ‘Ranger Training’.
Players can also upload their best #RangerTraining moves to Instagram for the chance to win tickets to the film.
Bel Boyce, Product Marketing Manager at Roadshow Films, added: “Roadshow Films is excited about the opportunity to feature new and exciting ways to attract the audience. The use of AR technology gives people the chance to feel they are part of Saban’s Power Rangers through interaction in real-time.”
#RangerTraining is just the first iteration of this Roadshow-exclusive AR platform, with a real opportunity to tailor different stories and experiences as new movies are released throughout the year.
You may also like
07 FEB 2018
Isobar, OMD and Roadshow launch interactive Tomb Raider campaign
23 NOV 2016
‘Brainbox’ innovation program fosters employee entrepreneurship with once-in-a-lifetime opportunity
22 AUG 2016
Isobar Australia ranked in AFR’s Top 50 Most Innovative Companies List
05 MAY 2016
Success for DAN NZ at CAANZ Beacon Awards
18 APR 2016
Moose Toys appoints Isobar to Supercharge Social
15 APR 2016
Isobar promotes Tom Tearle to General Manager
01 APR 2016
Yellow Pages and Isobar launch new campaign to help homeowners get their home improvement list from to-do to done
04 MAR 2016
Isobar promotes Joan O’Reilly to Perth General Manager
02 MAR 2016
SMG’s Thumb Drift reaches 2million downloads in a week
17 FEB 2016
Isobar Promotes Rod Farmer to Strategic Design Director, Asia Pacific
15 DEC 2016
RMIT Activator partners with Isobar to accelerate Aussie start-ups
21 DEC 2016
52 reasons we’re excited in 2017.
20 JAN 2017
Key retail trends for 2017
27 MAR 2017
BWM Dentsu wins Silver Outdoor Lotus at Adfest 2017
21 APR 2017
Travellers enjoy Samsonite’s new virtual reality game at Sydney airport
5 JUL 2017
Isobar hires Fjord’s Chirryl-Lee Ryan as Head of Experience Design
11 OCT 2017
Transformation from all sides: Isobar promotes Erik Hallander to Managing Director
19 OCT 2017
Dentsu Aegis Network agencies collaborate with Fairfax to dish up Philips to foodies
23 NOV 2017
Dentsu Aegis Network agencies collaborate as Targa Florio comes to Victoria
30 NOV 2017
Movember Fights for the Right to Grow
30 JAN 2018
The End of Pro-bono? Creating the world of tomorrow with Isobar Good
22 FEB 2018
Isobar launches ground-breaking virtual reality documentary Carriberrie