17 JAN 2017
Haystac set to roll with Sushi Sushi
Haystac Brisbane is pleased to announce it has won the national PR account for Sushi Sushi following a recent four-way competitive pitch.
Sushi Sushi is Australia’s leading purveyor of high quality, on-the-go Japanese cuisine, with more than 120 franchise locations around Australia.
Tasked with bringing to life the brand’s obsessions with health, freshness and quality, the win encompasses all consumer and corporate PR, digital and content for the brand, and will leverage Haystac’s extensive expertise in the FMCG and consumer sectors.
The win bolsters Haystac Brisbane’s existing portfolio of food and consumer goods clients including Capilano Honey, Bundaberg Brewed Drinks, The Coffee Club and Lenard’s Chicken.
Sushi Sushi General Manager of Franchise Sales and Marketing, Gavan Meadows, said Haystac’s insightful and solid approach to the pitch process resonated well with Sushi Sushi’s brand personality.
“We were hugely impressed by Haystac’s robust, strategic approach to our business needs and we look forward to working with them to further build the brand in 2017 and beyond.”
Haystac Brisbane General Manager Haylie Marchant said the win follows a tremendous year of growth for the Haystac Brisbane office, with several significant client wins over the last 12 months.
“We’re thrilled to commence our partnership with Sushi Sushi and are confident our vast experience in the FMCG space will add significant value to the brand.
“We look forward to bringing this activity to market in 2017, starting with leveraging the brand’s partnership with Tennis Australia for this year’s Australian Open where Sushi Sushi will be retailing its high quality products to both spectators and players.”
Haystac is the flagship consumer PR agency within the BWM Dentsu Group, a subsidiary of Dentsu Aegis Network. With offices in Sydney, Melbourne, Brisbane and Perth, Haystac is one of the largest PR agencies in Australia. For more information, visit: www.haystac.com.au
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