07 SEP 2016
Dentsu Aegis Network partners with Integral Ad Science with a plan to measure every impression
A new partnership will allow Dentsu Aegis Network to shift from reporting on viewable impressions to delivering optimum exposure time by client. Whilst the focus on buying viewable impressions has been an important first step for the industry, exposure time provides a deeper understanding of campaign performance and consumer engagement.
Australia’s largest integrated marketing and communications Group, Dentsu Aegis Network
has partnered with Integral Ad Science (IAS) in a long term deal that will enable Dentsu Aegis and its agencies to address the challenge of viewability, ad fraud, brand safety and a host of other metrics such as ad clutter and exposure time, to the ultimate benefit of its
The deal will cover all Dentsu Aegis brands in Australia and New Zealand, including Carat, Vizeum, Dentsu Mitchell, iProspect, Columbus, Amnet and Amplifi.
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