04 MAY 2016
Posterscope strengthens its global real time capabilities with the acquisition of Liveposter
Posterscope has announced that it has fully acquired Liveposter, an Out-of-Home platform that will enable Posterscope to deliver dynamic content to screens around the world.
In Australia, Posterscope estimates digital OOH billing will grow to 50% of the total OOH market by 2017. There is a real opportunity for advertisers to deliver more dynamic content in their campaigns as research clearly demonstrates that more relevant, flexible and adaptive content yields significant increases in awareness, engagement and purchase intent.
The Liveposter platform enables digital campaigns to run seamlessly across multiple networks and media owners. It uses a wide variety of data feeds to optimise the communication across the day, week or campaign period and provides full control over the content without the need to access the individual media owner systems.
This acquisition reflects Posterscope’s commitment to be at the forefront of the digital opportunities in Out-of-Home advertising, including the innovative use of data, automation, real time planning & trading platforms, content creation and global distribution.
You may also like
14 NOV 2016
Posterscope appoints Bryan Magee as National Managing Director
16 SEP 2016
Dentsu Aegis Network Expands Its Data and CRM Portfolio in Australia Through Acquisition of WiTH Collective
08 SEP 2016
Posterscope drives programmatic Out of Home innovation with global first campaign for Patties
13 JUN 2016
Dentsu Aegis Network Expands Footprint in Australia with Acquisition of Search Factory
07 JUN 2016
Dentsu Aegis Network Acquires Majority Share of Scorch
29 FEB 2016
Dentsu Aegis Network Acquires Majority Share of Barnes, Catmur & Friends, New Zealand
21 APR 2017
Travellers enjoy Samsonite’s new virtual reality game at Sydney airport
24 APR 2017
Vizeum, Posterscope and Apparition deliver hand painted mural series for Jameson Irish Whiskey
21 AUG 17
Posterscope Australia appoints National Head of Investment & welcomes back Elizabeth Whipp
12 FEB 2018
Posterscope help the TAC increase relevance for mobile drug testing using Liveposter platform