dentsu aegis network


Connections that Count

Vizeum was created for the new era of media: a convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in. Vizeum embraces every dimension, linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale.

Connecting BMW with the future

To meaningfully connect with a younger, affluent, discerning audience, Vizeum partnered BMW exclusively with Broadsheet to develop an innovative partnership that launched the future-facing aspects of the brand and set a new benchmark for partnerships in the automotive industry.
Wotif campaign: Listen to your Holiday Self

Wotif campaign: Listen to your Holiday Self

With 123,510,000 days of accrued annual leave in Australia Wotif wanted to help people move from procrastination to action, when booking a holiday. In a market cluttered with travel inspiration Wotif aimed to provide actionable inspiration to move people from someday to today. Wotif focused on four key segments and used real-time data to understand what content those segments were consuming and talking about. Digital creative was then produced daily in relation to these topics and served to the related segment alongside a wider ATL media campaign. Being more relevant to consumers allowed Wotif to stand out from the clutter achieving interaction rates 23.4X industry benchmarks.  

Mini Australia: Paceman Launch

Jacobs Creek #bettertogether

#Better Together built a live social experience within our own music studio that created unique songs based on the friendship stories shared by our fans.

This redefined how Jacobs Creek used social media to shift big business metrics in consideration and purchase intention (400% increase) and won us a DAN Global Innovation Award.





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