dentsu aegis network

AUSTRALIA & NEW ZEALAND

Mocom

Mocom is a specialist mobile marketing agency that prides itself on developing and deploying mobile strategies and programs, which deliver a measurable return on investment. Mocom provides clients with a portfolio of world leading mobile platforms, applications and programs designed to solve business problems and create opportunities.

As Australia's leading magazine publisher, Bauer publishes 52 titles in Australia, and sells almost 100 million magazines each year. With more and more of their content being consumed digitally, they wanted to create an innovative solution that would bring their most popular publications to life through interactive digital content. Mocom was briefed to provide a mobile solution that would bring Buer's magazine’s to life, immersing readers in a world of interactive content and digital multimedia. The Viewa application takes publishing to a whole new level. Using the latest Augmented Reality technology, readers can hold their phone over a magazine image for immediate delivery of digital content. The augmented reality experience will bring the page to life, providing a live connection to rich, layered multimedia via your phone, allowing consumers to engage with published content like never before.

As Australia's leading magazine publisher, Bauer publishes 52 titles in Australia, and sells almost 100 million magazines each year. With more and more of their content being consumed digitally, they wanted to create an innovative solution that would bring their most popular publications to life through interactive digital content. Mocom was briefed to provide a mobile solution that would bring Buers magazine’s to life, immersing readers in a world of interactive content and digital multimedia. The Viewa application takes publishing to a whole new level. Using the latest Augmented Reality technology, readers can hold their phone over a magazine image for immediate delivery of digital content. The augmented reality experience will bring the page to life, providing a live connection to rich, layered multimedia via your phone, allowing consumers to engage with published content like never before.

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