AMNET & Amplifi
Amplifi is the global investment and media management Division of the Dentsu Aegis Network. Responsible for media investment and strategic partnerships for the group, Amplifi’s primary goal is to deliver maximum performance for the group’s clients along with its media, technology and infrastructure partners. The Amplifi team works closely with key staff across Dentsu Aegis Network, including the investment heads of each media agency and the group’s senior management, as well as the regional and global Amplifi teams. Amnet, Dentsu Aegis Network's programmatic buying unit, was created in response to the technology and data revolution in media buying and specialises in the art and science of programmatic advertising. Amnet drives efficient and effective outcomes for DAN clients, via an increasing number of programmatically enabled media channels.