AUSTRALIA & NEW ZEALAND

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Media release

23 JUL 2018

Everyone Matters in new campaign for Australia Post via The Monkeys

Australia Post has unveiled a heart-warming campaign, ‘Everyone Matters’ that reflects what Australia Post stands for in the community: putting people first.


Created by The Monkeys, part of Accenture Interactive, the integrated campaign is the first from Australia Post since Christine Holgate was appointed as new CEO. 

“This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters,” said Australia Post head of enterprise marketing Anne Stout. 

“The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy.

Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives. The spots range from a honey producer in Tasmania, to a sugar cane farmer in Queensland, to Bruce from Braidwood – who has run his local post office for more than 20 years.

The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.

The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels. 

Ant Keogh, CCO of The Monkeys, says: “We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day. The films are humble and understated but we think that’s where their power lies."

Michelle O’Brien, Head of Client Solutions, dentsu X Australia said, “It’s a real privilege to build on our relationship with Australia Post for the launch of this significant, new campaign. Using our expertise in reaching and engaging all communities and cultures, we have collaborated closely with our agency and media partners to truly demonstrate how Australia Post is committed to serving every Australian, every day.”

Campaign Credits:
Client: Australia Post
General Manager, Marketing and Community: Andrea Pearman
Head of Enterprise Marketing: Anne Stout
Senior Marketing Manager Enterprise and Community: Corrina Brazel
Senior Manager Brand and Advertising: Cathie Connors
Marketing Manager Enterprise and Community: Allison Leech 

Agency: The Monkeys
CCO: Ant Keogh
Creative Director: Wayne Ching
Art Director: Joe Sibley
Writer: Hugh Gurney
Head of Strategy: Mike Derepas
Planning Director: Gareth Evans
Business Director: Kat Kelly
Group Content Director: Jaimee Kerr
Content Director: Louise Rutherford
Head of Production: Romanca Jasinski
Senior Producer: Lucy Trengrove 

Media Agency: dentsu X
Head of Client Solutions: Michelle O'Brien
Group Client Partner:Charlie Stroud
Investment Manager: Angie Alexis 

Production Co: Finch
Director: Derin Seale
Executive Producer: Corey Esse
Producer: Cath Anderson
DOP:Tim Tregoning
Editor: Drew Thompson – Arc
Grade: Edel Rafferty -The Editors
Online: Nakatomi
Sound: Paul Le Couteur – Nylon 

Photography: The Kitchen
Photographer: Cory White
Producer: Chelsea Claydon

dentsu X, Australia Post, Campaign, Media

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