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Media release

12 APR 2016

iProspect New Zealand appoints Head of Product

iProspect, global leader in digital performance marketing, has appointed Alex Fallowfield to the newly created role of Head of Product.

As Head of Product, Alex will work with clients to help navigate the complex and fragmented digital media landscape to discover a digital media mix across all of iProspect’s products and services, ensuring they are offering the most effective and efficient way to achieve their clients’ objectives.

Working closely with General Manager Alex Radford, she will also spearhead iProspect New Zealand’s Conversion Rate Optimisation (CRO) product and will help to develop its Intelligent Content service which assists brands in discovering content that will actually be read and shared through a robust set of research tools and processes.

 Alex is an online marketing specialist with nine years of experience in acquisition and retention from both client and agency side.  She joins iProspect from retail technology company Ennovators, where she was the Head of Online Marketing.  Prior to that, she worked was a Conversion Optimisation Strategist at personalisation platform, Qubit.

iProspect, Appointments

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